Marketing IMAGERY

A new perspective of presentation.

Below are some of the strongest original imagery from my own design direction for different ad campaigns and marketing. This page contains examples of imagery where I carefully crafted marketing imagery in an artistic way.

Approved visuals

Gabb

THE PROBLEM

It was expressed by stakeholders and the Art Director that past branding for ads was too bland, and not eye-catching enough.

THE SOLUTION

I created bright, fun, and bold visuals for various ad campaigns, significantly increasing sales and attention on the products.

Photo shoots

These are the highlights from various photoshoots that my team and I directed for multiple marketing campaigns to be featured for Walmart and Amazon. The fun vibes and vivid color palette were carried into the lifestyle photography.

Concepts & Ideas

These are ideas I've had for branding that never got approved. The concept below was for Gabb to have a mascot (the blue character), so this is branching off of that. We named the mascot "Lil' G," so I made a female counterpart to him, called "Lil' Miss G." This came from thinking outside the box with our previously designed cartoon characters. In my spare time I'm an artist, so character design is also one of my specialties.